Fe/male Switch
Startup Playbook: success through failure

Failing your first startup is the best way to success: the mean startup method.

Aspiring entrepreneurs, beware: the vast majority of startups fail. The chances are that your first startup will not be successful are massive. 

Does that mean that you should not even try? Quite the contrary! Building your own startup will be one of the most rewarding experiences in your life even if it fails. 

However, it's very important to follow the right process. First off, why don't you check your entrepreneurial potential to know what your strengths and weaknesses are? Analyse your entrepreneurial potential here.

Why do so many new businesses crumble, you ask? It's a combination of factors, including a lack of market need for their product or service, an unsustainable business model, inadequate funding, and a lack of founder-market fit. In some cases, choosing the wrong co-founder or failing to achieve product-market fit can also contribute to a startup's downfall.

The harsh reality is that most startups will never make it off the ground.

But fear not, dear entrepreneur. There is hope. By using the mean startup method, you can increase your chances of success. 

Don't let your dreams of startup success turn into a nightmare of failure. Take action now and avoid the pitfalls that have claimed so many before you.

Ready to embark on a thrilling entrepreneurial adventure, but feeling a tad overwhelmed with everything that goes into building a successful startup? Fear not, for Elona Musk, is here to introduce you to some fantastic AI tools that'll help you conquer the startup world 🚀 Think of them as your personal army of AI minions, ready to help you at every step of your journey.

1. **Annie** - The Ultimate Product Description Tool 📝
Why struggle to find the right words for your product descriptions when Annie can magically conjure up stunning descriptions that will make your customers want to buy your product immediately? She's fast, clever, and the ultimate solution to all your product description needs! Give it a try today.

2. **Aiden** - Your Creative Startup Naming Guru 💡
Say goodbye to boring and uninspired startup names! With Aiden, you can generate the most unique and catchy names in a fraction of the time it would take you to brainstorm them. Impress your friends and colleagues with your clever choice of name, and let Aiden do the heavy lifting for you.

3. **Little Sister** - The Idea Generating Genius 🧠
Welcome Little Sister into your life, and say goodbye to staring at a blank page! As your ultimate idea-generating machine, Little Sister will revolutionize the way you come up with startup ideas, thereby making your entrepreneurial journey more exciting and fun.

4. **Boris** - The Pixel-Pushing Logo Creator 🎨
Bid farewell to mediocre logos! With Boris, our AI-based logo tool, you don't have to worry about design skills anymore. Provide well-crafted prompts and let Boris create the perfect-ish logo you've always dreamed of. Finish up the design by giving it a human touch on Canva (and remove the weird-looking text that AI loves to generate), blending the best of artificial intelligence and human creativity!

5. **Elona** - Your Startup Expert Consultant 🧐
Got questions related to startups and entrepreneurship? Look no further! As an AI startup expert tool, Elona Musk, offers you answers and valuable advice related to anything and everything regarding startups, ensuring you have a smooth sail to the finish line. Remember, happy entrepreneurship and zero code is her mantra!

So, fellow startup soldiers, don't hold back any longer—unleash the power of these AI tools TODAY and embark on your entrepreneurial journey with confidence! Happy startup-ing, and may the AI be with you! ✨

Remember: AI tools never argue and never ask for equity. Go ahead, give them a try, and see how they enrich your startup journey! 🌟

The mean startup method explained

Welcome to the world of startup building, where failure is just part of the process. Yes, you read that right. No matter how hard you try, how much money you pour into your business, or how many hours you work, there's a good chance that your startup will fail. And you know what? That's okay.

In fact, failure is more than okay – it's essential. Without failure, how would we learn? How would we grow? How would we know what not to do? Failure is the universe's way of saying "hey, this isn't working, try something else."

So go ahead and fail. Fail big, fail often, and fail spectacularly. Because when you finally do succeed, it will be all the sweeter. And hey, if you don't succeed, at least you'll have some hilarious failure stories to share at parties. (Trust us, they'll be a hit.)

In short, embrace failure. Embrace it, learn from it, and move on. After all, the only way to avoid failure is to not try at all – and where's the fun in that?

We use the mean startup method in our game and in our completely FREE STARTUP SCHOOL where you can build your first startup. Sign up for the free startup school and get started immediately. 

Starting a new business may be difficult. If it’s your first one, there is a great chance you will have trouble understanding the “simplest” basics and uncover a trillion other things along the way. And it is normal, because you are going in blind, not knowing the process, learning everything as you go and listening to every piece of advice you can get. 

What industry should you take on and how do you make sure you don't get bored with it in five years? What kind of product do people want? What customers can you target? How are your potential competitors doing? And a million of other questions that are bombarding you with a huge speed. By trying to tackle them all, you will get frustrated and not solve any of the issues. You might even burn out and lose the desire to continue building.

That is probably one of the most common pitfalls for early entrepreneurs. Lack of founder-market fit due to the growing disbelief in success. 

All the things startup-related can trigger stress and anxiety in an aspiring entrepreneur, especially given the statistics. But Fe/male Switch gets you –  although starting a business from scratch is indeed scary, it shouldn't stop you. You can learn from the failures of other entrepreneurs, in order to notice and prevent common mistakes, before they affect your company.

Looking to apply for EU Funding? Check out the article on writing a successful application here


You can probably guess how many physical, monetary, and mental resources go into implementing a startup idea, supporting it, and achieving scalability. The formula for success includes many factors, each of which must add up and form a single puzzle for the successful mechanism to work.

Everyone in the startup ecosystem invests their time, health, money, and their own resources into the startup, but only a small percentage of people do so with exceptional finesse. Entrepreneurs who know how to manage their resources wisely tend to have a higher chance of success than others.

However, even if an entrepreneur makes the wisest decisions (even according to their investors), startuppers are not always able to predict changes in the market or anticipate the actions of their competitors. Inevitably, many things can go wrong and not everything can be controlled along the way. 

Recent research shows that around 90% of startups fail over a period of years: 

  • 21.5% of startups fail in the first year
  • 30% fail in the second year
  • 50% fail in the fifth year
  • 70% fail in the tenth year

And yet, people keep doing it. Startups compete with each other and go a long way of trial and failure before they become stable and able to strive for that sexy upward trajectory called "scale.”
Scalability is indeed every startup's wet dream, but before that even happens, every startup goes through different stages. And not many go through every one of them. In fact, each stage is celebrated because in theory (yes, in theory – reality bites) it means that the roadmap goals are steadily being achieved. 

But oh well, shit happens. And some things may go out of hand VERY quickly. Forbes imagined the existence of a 100% probability of success and subtracted the odds of success if things go wrong to see what probability one could arrive at. Below is the summary of their conclusions. 

We have a completely FREE STARTUP SCHOOL and there's a new AI FOR STARTUPS MODULE run by AI. Sign up for the free startup school and get started immediately. 

Idea and Business Model (- 50%)

Your idea may sound promising but the business model does not allow the startup to scale.

For example, a startup that spent a lot of money on R&D and forgot to estimate and confirm demand has almost zero chance of success. However, if the idea is well-implemented and there are no strong competitors before the launch, there is a chance. Except that competitors will almost certainly appear in the FUTURE, so the outlet "cuts off" your 50% chance of success.

Market ( -25 %)

An overestimation of the target market, misunderstanding of the balance of power and mechanisms of entering it, failure to take into account the need for legislative changes to spread the innovation invented by the startup reduces the probability of the company's success to zero.

Still, even in a situation where a startup has made a qualitative assessment of the market, market demand indicators, the emergence and development of competitors are still difficult to predict at the start. So it is necessary to halve the startup's chances to "take off" in this case scenario as well.

Do you want to test your startup journey without risking to fail in real life and learn essential startup knowledge, apply for Fe/male Switch startup game for women and build your virtual startup, play, learn and fail in the game to make it right in the reality.

Founders ( -12.5%)

A great founder is one who has extensive experience and serious personal and team accomplishments, with leadership qualities and an understanding of human psychology. A great investor always checks the founder's merits, before investing in them, and if they do not do so, there is a high probability of a drastic drop in success, due to the founder's incompetence. 

Sage statistics also emphasize that almost 60% of successful startups are founded by at least two partners, so a situation where a startup is led by one founder has additional risks. 

That leaves us with a 25% chance of rapid growth. There are still risks of conflicts, of one of the co-founders leaving the project, as well as risks of a lack of business competence among young entrepreneurs. Again, let's subtract a conditional 50% from the remaining chances.   

Team ( -6%)

A good founder carefully selects team members, allows them to grow, and participates directly in the processes. Sometimes, investors have difficulty assessing the potential of the team. This is why situations arise, in which problems and chaos (layoffs, conflicts, etc.) ensue after the deal is closed.

A weak and unbalanced team can not only undermine processes but also prevent the startup from focusing on business development and achieving scale, so out of the remaining 12%, 6% remains for success.  

Investors ( -3%)

On the one hand, startups that decide not to raise external financing cut off a whole group of risks from themselves. But on the other hand, for some startups turning down an investor's money may be tantamount to failure. 

The investor may be passive or active, they may aim to help the project any way they can, or they may simply aim to maximize their share, without doing anything at all, and make you lose your mind. In addition to the potentially rewarding result, the terms of the deal can be an unbearable burden on the entrepreneur, and that's a big risk. 

In the world of investment, the risks are very high, so we have to cut off another half.

What's the bottom line? 

We got a 3% chance of success in the baseline scenario for a typical startup. That being said, you have to remember: the odds can be "zero" because of every component of the new business we're considering, and it can happen both at the start of the journey and along the way.


Let’s see. 

  1. No market need. Don’t make a product/service no one gives a crap about. Study people’s needs and pain points. 
  2. Ran out of cash. Seek funding in advance (not when you’re out of money)
  3. Not the right team. Select team members carefully. Listen to your logic and your intuition. 
  4. Get outcompeted. Competition cannot be avoided. Keep your competitive analysis up to date. 
  5. Pricing/cost issues. Decide on costs wisely. Set your prices wisely. 
  6. Poor product. The price of the product/service must justify the quality at the first stage of development. Later, if you’re famous and hyped enough, you can go bonkers with the prices. Word. 
  7. Need/lack business model. Make sure your business plan works to your advantage. 
  8. Poor marketing. Be creative and smart about your campaigns. Hire unique talents. 
  9. Ignore customers. Audience before product. Communicate with your future customers. Post startup memes on LinkedIn. 
  10. Product mis-timed. Analyze the current needs of your target market and current trends or whatever TikTok promotes these days. 
  11.  Lose focus. You snooze, you lose. 
  12.  Disharmony on team/investors. Work out your relationships with the team. Go to therapy if needed. Post memes and achievements on your Discord server to cheer everyone up once a week. 
  13.  Pivot gone bad. Pivot: you might not handle it but at least you tried. 
  14.  Lack of passion. If you hate or are bored by the industry you’re in, don’t even bother anymore (or try again?).
  15.  Bad location. Consider changing the location of your business for networking and funding perks. (no, Costa Rica is not actually a pure tax haven but you do you)
  16.  No financing/investor interest. Apply for a grant. Join an accelerator. Incubator. A network of investors. Something. Don't steal from your family and friends. 
  17.  Legal challenges. Pay your taxes and make sure your legal paperwork is LEGIT and that everyone is aware of their responsibilities and consequences. 
  18.  Don’t use network/advisors. Sometimes it's not what you know that matters, but who you know that makes the difference. 
  19.  Burn out. Sleep and rest at least once in three days before your co-founder have to call an ambulance. 
  20.  Failure to pivot. You tried. 


  • Do your research.
  • Be patient and take your time to create new ventures or change your strategy.
  • Analyze problems thoroughly.
  • Honestly measure your performance.
  • Don't make the same mistakes over and over again.
  • Receive feedback from customers.
  • Hire people who will complement each other. 
  • Invest in constant self-education. It’s what we DON’T know that’s important. 


Are you ready to fail your first startup? No, we're not crazy – hear us out.

Failing your first startup might just be the best thing you can do for your future entrepreneurial success. Why? Because failure is a valuable learning experience. It teaches you what not to do, helps you avoid common pitfalls, and gives you the knowledge and experience to do better next time.

Think of it this way: would you rather learn from your own mistakes, or from someone else's? By failing your first startup, you get to experience the challenges of entrepreneurship firsthand and come out on the other side wiser and more prepared.

One way to fail without wasting money is to play a startup game for women. In a virtual startup game, aspiring entrepreneurs can build and manage a virtual business without risking any real money. This allows you to experiment with different strategies, test out different business models, and learn from your mistakes in a safe and risk-free environment.

The benefits of a virtual startup game are numerous. In addition to providing a safe space to fail, a startup game can also help you develop valuable skills, such as problem-solving, decision-making, and strategic planning. It can also be a fun and engaging way to learn about entrepreneurship and gain insight into the challenges and rewards of starting a business.

So if you're an aspiring female entrepreneur looking to learn from failure without risking your hard-earned cash, consider playing a startup game for women. It's a fun and risk-free way to gain valuable experience and insights into the world of entrepreneurship.

We have a completely FREE STARTUP SCHOOL where you can learn about all things related to founding a startup. Sign up for the free startup school and get started immediately. 

startup knowledge startup advice startup basics