Jay Baer once said:
"The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today."
startup school | tools: mailchimp
Effective business email composition techniques
Any startupper has to compose thousands of business e-mails all the time: to potential investors, co-founders, employees, friends, and, of course, clients.
In this module you will learn how to avoid scaring off all your potential customers with just one letter.
- writing
- email marketing campaigns
- email as a marketing platform
- Mailchimp
- how to automate your email campaign
- how to avoid typical mistakes
- how to grow your contacts network
- how to avoid making people hate you and your emails
- fill in your first business letter with us
- reading presentations: 2-3 hours
- doing assignments: 1-2 hours
Marketing Platform
Unlock Insights: Knowledge Presentation
Dive into a treasure trove of knowledge!
Here, you’ll discover presentations that cover key topics in the startup world. Whether it's a solo gem or a series of insightful talks, each presentation is designed to equip you with the skills and insights you need to thrive. Get ready to learn, absorb, and apply what you find to your entrepreneurial journey.
Here, you’ll discover presentations that cover key topics in the startup world. Whether it's a solo gem or a series of insightful talks, each presentation is designed to equip you with the skills and insights you need to thrive. Get ready to learn, absorb, and apply what you find to your entrepreneurial journey.
Mastering Email Marketing with Mailchimp
Email marketing is a game changer for startups, and Mailchimp is one tool that can help you nail it. It's not just about sending out pretty newsletters. It's about connecting with your customers, understanding their needs, and boosting your sales. With a few clicks, you can create campaigns that resonate. Let's dive into some key lessons that will help you leverage Mailchimp effectively.
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Know Your Audience
Before you hit send, get to know who you're talking to. Use Mailchimp's audience segmentation features to tailor your messages based on customer interests and behaviors. Trust me, it's way less awkward than shouting at a crowd. -
A/B Testing is Your BFF
Not sure which subject line is better? Try A/B testing. Send out different versions and see what works. It’s a smart way to learn and improve your campaigns without the guesswork. -
Automate, Don’t Aggravate
Use Mailchimp’s automation features. Set up welcome emails, birthday wishes, or re-engagement campaigns. Save time and keep your customers happy. Think of it as your virtual assistant that doesn’t complain. -
Analytics are Key
Keep an eye on your analytics. Track open rates and click-through rates to see what's landing and what's not. Adjust your strategies based on real data, not just vibes. -
Design Matters
Use Mailchimp's templates to create eye-catching emails, but keep it simple. Don’t go overboard with colors or fonts. You want your message to stand out, not the design. -
Stay Compliant
Know the rules! Make sure your emails comply with regulations like GDPR. Respect your audience’s privacy, and you'll build trust. Happy customers are repeat customers.
Now's the time to check up on your progress. Take our theory quiz - it's FREE and you can do it as many times as your heart desires.
Want more? We've got some badass tasks waiting for you.
Check out Taskinator - our AI will give your work a once-over.
Or opt for an assignment from our Game Masters if you prefer the human touch. Both are available in the startup game.
Put your knowledge to the Test
Useful resources
Useful resources
Mailchimp 101
Read the article about Mailchimp
Email campaign with Mailchimp
Watch a video about creating a regular email campaign
Email campaign with Mailchimp video bootcamp
Watch a video about Mailchimp
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Wrap-Up & Next Steps
You've made it to the end of this module, and guess what?
You're one step closer to being a startup pro! Take a moment to reflect on what you've learned. Jot down key takeaways, insights, or even a funny meme that sums it all up. Your thoughts matter, and they help solidify your knowledge. Ready to crush it? After this, gear up for the next module where we dive even deeper into the world of startups. Let's keep this momentum going!
You're one step closer to being a startup pro! Take a moment to reflect on what you've learned. Jot down key takeaways, insights, or even a funny meme that sums it all up. Your thoughts matter, and they help solidify your knowledge. Ready to crush it? After this, gear up for the next module where we dive even deeper into the world of startups. Let's keep this momentum going!
Jump on board for the Next Module. You'll love it!
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