Hannah Fry once said: "The invisible pieces of code that form the gears and cogs of the modern machine age, algorithms have given the world everything from social media feeds to search engines and satellite navigation to music recommendation systems."
Most people use the Internet to learn about new products. Your creation will not be an exception. Both search engines' and human attention's possibilities are limited and for your product to truly fly you need to make it visible. Search Engine Optimization will help you with this endeavour if you play your cards right.
This module will teach you how to do so.
forming the right mindset
making your website visible
finding the right content
optimizations
developing SEO strategy
what is SEO
what is SEM
how to set it up correctly
how to properly manage your website
how to manage content
how to make people learn about your product
reading presentations: 3-5 hours
doing assignments: 2-5 hours
Alexandra Radova, intro to "Digital Marketing" Module | Fe/male Switch Startup Game for Women
Now's the time to check up on your progress. Take our theory quiz - it's FREE and you can do it as many times as your heart desires.
Want more? We've got some badass tasks waiting for you. Check out Taskinator - our AI will give your work a once-over. Or opt for an assignment from our Game Masters if you prefer the human touch. Both are available in the startup game.
Jump on board for the Next Module. You'll love it!
Unlock the power of social media marketing: Social media 101 module
Master effective strategies with our Social Media 101 module to leverage social media for your startup's visibility and growth. Learn to excel in the digital space!