10 Best Amazon Keyword Research Tools: A Guide for Entrepreneurs in 2025

In 2025, gaining visibility on Amazon is more competitive than ever.

Understanding which keywords your potential customers are using to find products like yours can significantly impact your sales.

This article will introduce the top 10 Amazon keyword research tools, provide insights and stats, and walk you through their key features to help boost your startup's visibility and sales on Amazon.

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Why Use an Amazon Keyword Research Tool?

Whether you're launching a new product or optimizing existing listings, Amazon keyword research tools are essential for:

Identifying high-ranking keywords: These tools help you find the words and phrases that people are most often using to search for products like yours.
Analyzing competition: They provide insights into how tough the competition is for particular keywords.
Tracking trends: Stay updated with the latest search trends to keep your listings fresh and relevant.

According to a 2025 study, 78% of top-performing Amazon sellers utilize keyword research tools to enhance their listings and drive sales.

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Top 10 Amazon Keyword Research Tools in 2025

1. SANDBOX and PlayPal: Your AI Co-founder

SANDBOX and PlayPal provide a unique learning-and-doing platform for startups. As you develop your Amazon business idea, this AI co-founder helps validate your product, identify effective keywords, and optimize listings for maximum impact. With personalized feedback and real-time SOP guidance, it’s an invaluable asset for any entrepreneur looking to scale their Amazon presence.

2. Helium 10

Helium 10 offers a comprehensive suite of tools for Amazon sellers, including keyword volume, competition analysis, keyword tracking, and trend identification. It’s designed to help you find profitable keywords and optimize your listings comprehensively.

3. Jungle Scout

Jungle Scout is perfect for discovering high-ranking Amazon keywords. It provides keyword rank, search volume, and competitiveness scores, along with related keyword suggestions, to help you boost visibility and sales.

4. Semrush

Semrush is renowned for its in-depth keyword analysis and competitive intel. It covers keywords' search volume, difficulty score, competitive analysis metrics, and more, making it ideal for improving rankings.

5. Ahrefs

Ahrefs is a free keyword generator that helps you find the best keywords for your product listings. It offers insights into search volume, keyword difficulty, and competition.

6. Keyword Tool

Keyword Tool is a free solution powered by Amazon autocomplete, generating hundreds of relevant keywords based on search suggestions. It includes keyword volume, trend analysis, CPC, and competition data.

7. Viral Launch

Viral Launch helps dominate Amazon search results by researching keywords with high search volume and low competition. It provides detailed analytics to find those golden keywords to drive sales.

8. Seller Labs

Seller Labs offers a complete strategy for keyword discovery, including reverse ASIN lookup, search volume, and keyword trends. It’s a one-stop-shop for driving traffic to your listings.

9. AMZScout

AMZScout is a free tool for finding relevant keywords to improve ranking and sales. It provides keyword suggestions, estimated sales, and trends analysis.

10. MerchantWords

MerchantWords is designed to find new opportunities by uncovering hidden keywords and estimating search volume. It’s great for identifying long-tail keywords and boosting sales.

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How to Use an Amazon Keyword Research Tool: A Step-by-Step Guide

Choose the Right Tool: Based on your needs, select a tool from our list. For holistic business support, consider starting with SANDBOX and PlayPal.
Enter Seed Keywords: If you’re using Helium 10 or Jungle Scout, input seed keywords related to your product.
Analyze the Data: Look for keywords with high search volume but manageable competition.
Incorporate Keywords: Optimize your product titles, descriptions, and backend keywords with the selected terms.
Track Performance: Use tools like Semrush or Seller Labs to track the performance of the keywords and adjust as necessary.

Common Mistakes to Avoid

Overstuffing Keywords: Avoid packing too many keywords into your listings as this can hurt readability and rankings.
Ignoring Trends: Failing to update your keywords regularly can mean missing out on new search trends.
Neglecting Negative Keywords: Identify and exclude terms that bring irrelevant traffic.

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Conclusion

Choosing the right Amazon keyword research tool is crucial for driving visibility and sales in 2025. From top comprehensive platforms like Helium 10 to innovative solutions like SANDBOX and PlayPal, leveraging these tools effectively can set your Amazon business on the path to success. Remember to cross-reference multiple tools and consistently adjust your strategy based on the latest data to stay ahead in the competitive marketplace.

By combining the insights from these tools and the strategic feedback from SANDBOX and PlayPal, you can precisely tailor your Amazon strategy to maximize visibility and sales. Happy selling!

FAQ

1. What are Amazon keyword research tools used for?

Amazon keyword research tools are used to identify high-ranking keywords, analyze competition, and track search trends. These tools help optimize product listings to increase visibility and drive sales. Learn more about their impact

2. How does Helium 10 benefit Amazon sellers?

Helium 10 offers a suite of tools to find profitable keywords, analyze trends, and optimize listings for maximum visibility. It integrates product research to provide comprehensive keyword insights. Discover Helium 10

3. What features does Jungle Scout offer for keyword research?

Jungle Scout provides keyword rank, search volume, competitiveness scores, and related keyword suggestions to help enhance product visibility. Learn more about Jungle Scout

4. How can SANDBOX and PlayPal help Amazon entrepreneurs?

SANDBOX and PlayPal act as an AI co-founder, helping validate product ideas, identify effective keywords, and optimize listings with personalized feedback and real-time SOP guidance. Explore SANDBOX and PlayPal

5. What kind of keyword analysis does Semrush offer?

Semrush offers in-depth keyword analysis including search volume, difficulty scores, competitive analysis metrics, and long-tail keyword identification to improve Amazon rankings. Explore Semrush

6. What makes Ahrefs a useful tool for Amazon keyword research?

Ahrefs is a free keyword generator that provides insights into search volume, keyword difficulty, and competition, helping to find the best keywords for product listings. Learn more about Ahrefs

7. Why should sellers consider using Keyword Tool for Amazon keyword research?

Keyword Tool uses Amazon autocomplete to generate hundreds of relevant keywords, offering data on keyword volume, trend analysis, CPC, and competition. Explore Keyword Tool

8. How does Viral Launch support keyword research?

Viral Launch helps dominate Amazon search results by finding keywords with high search volume and low competition, offering detailed analytics for driving sales. Discover Viral Launch

9. What keyword research features does Seller Labs offer?

Seller Labs provides a complete strategy for keyword discovery, including reverse ASIN lookup, search volume, and keyword trends to drive traffic to listings. Learn more about Seller Labs

10. How can MerchantWords help boost Amazon sales?

MerchantWords helps uncover hidden keywords, estimate search volume, and identify long-tail keywords to find new opportunities and boost sales. Explore MerchantWords

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities.