10 Best Amazon Keyword Search Tools in 2025: Step-by-Step Guide for Entrepreneurs

If you're an entrepreneur, startup founder, or business owner, mastering Amazon keyword research is crucial for your online sales strategy.

The landscape of Amazon keyword search tools has evolved significantly, making it easier and more efficient to optimize your listings and grow your business.

In this guide, we’ll explore the top 10 Amazon keyword search tools in 2025, provide a step-by-step guide on how to use them, discuss common mistakes to avoid, and share deep insights to maximize your visibility and sales on Amazon.

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Why You Need an Amazon Keyword Search Tool

Amazon keyword search tools are essential for identifying the right keywords that potential customers are using to find products similar to yours. They help in:

Optimizing Listings: Improve your product titles, descriptions, and backend keywords to rank higher in Amazon search results.
Increasing Visibility: Appear in more search results, attracting more potential buyers.
Boosting Sales: Higher visibility often leads to higher sales, as more customers find and purchase your products.

Top 10 Amazon Keyword Search Tools in 2025

1. Helium 10

Helium 10 offers a suite of tools including Keyword Tracker, Cerebro, Magnet, and Misspellinator to find high-volume keywords for Amazon. Start today with Helium 10.

2. Jungle Scout Keyword Scout

Jungle Scout’s Keyword Scout helps you find high-ranking Amazon keywords and product listing optimization ideas to increase organic sales. Learn more at Jungle Scout.

3. Semrush

Semrush’s Amazon keyword research tools help discover profitable keywords, track rankings, and optimize listings for better visibility and sales. Check out Semrush’s Amazon tools.

4. Ahrefs

Ahrefs’ Amazon Keyword Tool helps find the best keywords for your products, discover profitable niches, and optimize your listings for higher rankings and sales. Visit Ahrefs for Amazon.

5. Viral Launch

Viral Launch provides a top-rated keyword research tool to unlock the potential of your Amazon listings, maximize visibility, and drive sales. Get started with Viral Launch.

6. MerchantWords

MerchantWords claims to be the most accurate keyword research tool for discovering profitable keywords and improving your listings. Explore it at MerchantWords.

7. Sonar by Sellics (Now Helium 10)

Formerly known as Sonar, this tool is now part of Helium 10, offering advanced Amazon keyword research capabilities.

8. AMZScout

AMZScout combines product research, keyword search, detailed sales analytics, and product insights for winning product selection. Try it for free here.

9. Google Keyword Planner (Unofficial/Workaround)

Some guides show how to use Google Keyword Planner for Amazon research, though it’s not specifically designed for it.

10. Various "Best Of" Lists & Review Articles

Sites like G2 and TrustRadius often compare and review multiple Amazon keyword tools, providing detailed pros and cons for each.

Do You Want to Be on This Top List?

How to Use Amazon Keyword Search Tools: A Step-by-Step Guide

Choose a Tool: Select among the recommended tools such as Helium 10 or Jungle Scout based on your needs.
Input Product Details: Provide information about your product, including the main features and target audience.
Generate Keywords: Use the tool to find relevant keywords and phrases.
Analyze Results: Analyze the volume, competition, and relevance of the keywords generated.
Optimize Listings: Incorporate the best keywords into your product titles, descriptions, and backend keywords.
Track Performance: Continually monitor your rankings and adjust keywords as necessary.

Common Mistakes to Avoid

Ignoring Long-Tail Keywords: They often have less competition and can be highly targeted.
Overusing Keywords: Keyword stuffing can lead to penalization.
Not Updating Regularly: Keywords trends change, so regular updates are necessary to maintain rankings.
Neglecting Analytics: Always track and analyze performance to understand what’s working and what’s not.

Deep Insights: Enhancing Your Amazon Keyword Strategy

Use AI Tools: Enhance your keyword research and content creation with AI tools like the ones provided by F/MS AI SEO Tools, which automate and optimize your SEO efforts across platforms like ChatGPT and Google.
Feedback and Adaptation: Leverage feedback mechanisms like those integrated within Helium 10 to constantly refine your listings based on performance data.
Cross-Platform Awareness: Consider how your Amazon SEO strategies can align with broader SEO efforts, ensuring a unified approach across all digital touchpoints.

Conclusion

Mastering Amazon keyword research is crucial for staying competitive in the marketplace. Utilizing the top tools available in 2025, such as Helium 10, Jungle Scout, and Semrush can significantly enhance your ability to optimize listings, increase visibility, and boost sales. By following the steps and avoiding common mistakes, you can streamline your keyword strategy and ensure continuous growth.

Whether you’re a startup founder or an experienced business owner, these tools and strategies are your gateway to Amazon success. Start leveraging them today and watch your visibility and sales soar.

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FAQ

1. What are Amazon keyword search tools used for?

Amazon keyword search tools are used for optimizing product listings, increasing visibility in search results, and boosting sales by identifying relevant keywords that potential customers use. Discover Helium 10

2. Which Amazon keyword tool is considered the best in 2025?

Helium 10 is widely regarded as one of the best Amazon keyword tools in 2025 due to its comprehensive suite of features like Keyword Tracker, Cerebro, Magnet, and more. Learn more about Helium 10

3. How does Jungle Scout’s Keyword Scout help with Amazon SEO?

Jungle Scout’s Keyword Scout helps you find high-ranking Amazon keywords and offers product listing optimization ideas to increase organic sales and improve Amazon SEO. Explore Jungle Scout

4. Can Semrush be used for Amazon keyword research?

Yes, Semrush offers Amazon keyword research tools that allow users to discover profitable keywords, track rankings, and optimize listings for better visibility and sales. Check out Semrush’s Amazon tools

5. What makes Ahrefs a good choice for Amazon sellers?

Ahrefs provides tools for finding the best keywords, discovering profitable niches, and optimizing listings to achieve higher rankings and more sales on Amazon. Visit Ahrefs for Amazon

6. What unique features does Viral Launch offer for keyword research?

Viral Launch boasts a top-rated keyword research tool aimed at unlocking the potential of Amazon listings, maximizing visibility, and driving sales. Get started with Viral Launch

7. Why is MerchantWords considered accurate for keyword research?

MerchantWords claims to be the most accurate keyword research tool for discovering profitable keywords and improving Amazon listings. Explore MerchantWords

8. What happened to Sonar by Sellics?

Sonar by Sellics is now part of Helium 10, continuing to offer advanced Amazon keyword research capabilities under the Helium 10 brand. Discover Sonar in Helium 10

9. Is AMZScout a good tool for Amazon product research?

Yes, AMZScout provides a mix of product research, keyword search, detailed sales analytics, and product insights to aid in selecting winning products. Try AMZScout for free

10. Are there any free tools for Amazon keyword research?

Yes, some guides explain how to use Google Keyword Planner for Amazon research even though it’s not specifically designed for it.

About the Author

Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur.

Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).

She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities.