About Fe/male switch

Fe/male Switch (F/MS) is a nonprofit RPG/startup simulator that allows 'gamepreneurs' to get real-life experience and develop/improve skills needed to run or be part of a startup, in a gamified environment.


This foundation strives to use these mechanics to combat the gender inequality issue for Women in Tech (and business). We strongly believe that the skills required for entrepreneurship are invaluable in daily life, work-life balance and the future diversity of the workforce.


We are implementing a unique and innovative proprietary approach that we call "gamepreneurship" that involves the creation of educational game mechanics and data analytics connected together with blockchain technology.


The built-in play to l/earn approach is a gamification strategy that combines the "play to earn" mechanics of blockchain games with the "play to learn" foundation of serious games


As part of F/MS, we want to launch the first initiative that addresses gender inequality within textual data sources and gives ownership to the women who create the underlying datasets or algorithms. This creates a product that allows everyone to verify the Bias Score (BS) of their articles, datasets, and the result of algorithms.


Most datasets are taken from a male perspective or only derived from data generated by men. Data is collected inconsistently across gender groups or just doesn't exist, which results in gender bias being embedded in almost every form of written content. The result of this initiative will also be the technology that tracks the ownership (while respecting privacy) of the Female-Owned Dataset and the algorithm that scores text for their Bias Score.


Also, we are planning on launching a social token that will allow its users to monetize their talent and career progress/services and allow for the creation of a capital pool that allows token holders to invest in a female founder as a contribution for social good. This token will be used in the tracking of ownership of data and the required settlement of work/time/effort versus investment in capital.

Who are we? A team of snowballs.

We are a European team with the majority of the team members working remotely across the region and in different countries. We're proud of our 50/50 gender-balanced, neurodiverse, and highly skilled team that grew from just 4 members to 25 during the pandemic, making us “remote by circumstances.” Our strengths are a direct result of our diverse team. We call ourselves "snowballs" because as fluffy as we are on the outside (being a young startup), when we combine all of our talents, we are quite a force.


With more Master's Degrees than people on the team, our expertise areas include journalism, intellectual property, law, education, data science, AI, ML, blockchain, neuroscience, psychology, economics, business, linguistics, management, and IT, among others. This allows us to come up with solutions that transcend borders and turn the impossible or cumbersome into feasible and simple. We believe that a gamified approach to life is a great way of engagement and intrinsic motivation is key to innovation.