Fe/male Switch
What is Fe/male Switch
About
Fe/male Switch
FE/MALE SWITCH (F/MS) is a nonprofit RPG/STARTUP SIMULATOR for WOMEN that allows 'gamepreneurs' to get real-life experience and develop/improve skills needed to run or be part of a startup, in a gamified environment.
Our foundation strives to use game mechanics to combat the gender inequality issue for Women in Tech (and business). We strongly believe that the skills required for entrepreneurship are invaluable in daily life, work-life balance and the true diversity of the workforce.
Fun Serious RPG
for women to build a startup in real life
We are implementing a unique and innovative proprietary approach that we call "GAMEPRENEURSHIP" that involves the creation of educational game mechanics and data analytics connected together with blockchain technology.
is a gamification strategy that combines the "PLAY TO EARN" mechanics of blockchain games with the "PLAY TO LEARN" foundation of serious games
Play to l/earn Approach
As part of F/MS, we are also launching the first initiative that addresses GENDER INEQUALITY within TEXTUAL DATA SOURCES and gives ownership to the women who create the underlying datasets or algorithms. This creates a product that allows everyone to verify the Bias Score (BS) of their articles, datasets, and the result of algorithms.
The result of this initiative will also be the technology that tracks the ownership (while respecting privacy) of the Female-Owned Dataset and the algorithm that scores text for their Bias Score.
Most datasets are taken from a male perspective or only derived from data generated by men. Data is collected inconsistently across gender groups or just doesn't exist, which results in GENDER BIAS being embedded in almost every form of written content.
Also, we are planning on launching a social token that will allow its users to monetize their talent and career progress/services and allow for the creation of a capital pool that allows token holders to invest in a female founder as a contribution for social good.
This token will be used in the tracking of ownership of data and the required settlement of work/time/effort versus investment in capital.
Who are we?
A team of snowballs
Our strengths are a direct result of our diverse team. We call ourselves "SNOWBALLS" because as fluffy as we are on the outside (being a young startup), when we combine all of our talents, we are quite a force.
We are a EUROPEAN TEAM with the majority of the team members working remotely across the region and in different countries. We're proud of our gender-balanced, neurodiverse, and highly skilled team that grew from just 4 members to 25 during the pandemic, making us “remote by circumstances.”
This allows us to come up with solutions that transcend borders and turn the impossible or cumbersome into feasible and simple. We believe that a gamified approach to life is a great way of engagement and intrinsic motivation is key to innovation.
With more Master's Degrees than people on the team, our expertise areas include journalism, intellectual property, law, education, data science, AI, ML, blockchain, neuroscience, psychology, economics, business, linguistics, management, and IT, among others.
Core team &
Game masters
We are an NFT
We don't follow in someone else's footsteps, but pave our own way. This gets us in trouble once in a while because outside the box thinking is frowned upon by startup evaluators. During the pandemic we opened our R&D&I base in Malta and started our own non-profit. Now we live and work between two countries (the Netherlands and Malta) and run several startups. This blew everyone's minds because that's not what startups do. It might be because we have "Mean CEO" who has a strong vision and more motivation than Elon Musk to boost female entrepreneurship, or maybe it's because we are an NFT = Non Fungible Team of snowballs. Startups are hard, but if done properly, they can also be lots of fun. Jump in for the ride!
Core team
Dirk-Jan is the guru of all things legal and can explain IP, contract law and all the other things that startups need in words that "normal people" understand and offer solutions that even startups can afford. He comes from a technical family and used to be a model, professional footballer, politician, attorney-at-law and an entrepreneur. He bridges the gap between the law and the use of emerging technology, which is why 3 years ago he immersed himself in blockchain and AI.
Legal tech nerd
Chief Legal Officer
Violetta is an experienced startup founder with an MBA and 4 more Higher Education degrees, with a background in education and deeptech (blockchain and AI). With more than 20 years of work experience in multiple countries (incl. 5 years of being a solopreneur and a serial entrepreneur). She is the creator of the "gamepreneurship" methodology that is the scientific basis of the startup game. She got accepted into Columbia University and has been named one of top 100 women in EU Startups.
Mean CEO
Chief Everything Officer
Timo is a unique combination of technical knowledge and business acumen.
He has been in blockchain and AI since 2016 and was CEO of a startup before he joined us. He is also the lead for funding and R&D and can create roadmaps, GANNTs charts and work packages in his sleep. By the way, he almost never sleeps, loves design, can learn almost anything in a couple of days and does ballroom dancing in his free time.
Non Fungible Timo
Chief Operations Officer
Alexandra has a Master’s degree in linguistics and intercultural communication with 15 years of experience in international business, media relations and digital marketing in both B2B and B2C. She has a passion for business communication and knows everything about its latest trends and developments. She is studying to become a psychologist and is a promoter of mental health.
Alexandra
Chief Marketing Officer
Originally from Italy, Davide has a background in International Business. He speaks three languages and has experience in intercultural communication, startups (he had his own wine company), Business Development and Finance. He is responsible for analytical research, partnerships, funding and overseeing our finances. Davide is curious about everything he is not familiar with, and with whatever concerns the sea, especially surfing and sailing. Oh yeah, he also cooks like a true Italian.
Davide
Chief Finance Officer